Thanks to @paul_a_smith, director of *@ignite100 for talking me through a few things. Really generous with his time
— Olly (@helloitsolly) May 8, 2013
In the image above you can see the Teen Events landing page for a user that isn’t registered (whether referred by typing in or following a link to teenevents.co.uk, or from a tweet to a specific event generated by a registered user following an event). The user is thrown straight into the site instead of a ‘flat’ page that outlines the product benefits and encourages them to register. But why?
This decision had two rationalisations – the first, it saved a significant amount of time, design and development resource. All things I had very little of.
The second, I believe in showing not telling the user. In its simplest form this could be using images and video instead of copy to be more vivid for a user, but with this implementation a user can instantly experience what the product is and how it works, because they’ve found themselves within it.
However, this (unregistered user) version of the site only shows One Direction events, event following is disabled and you can’t track extra Topics, or see your diary of followed events. Plus, I don’t have their data because they haven’t registered.
We need to drive them from this page into the registration process.
So I intend to amend this landing page by adding the following copy:
Register and login free with Teen Events to track everything your favourite artists are doing (signings, gigs, TV and radio appearances, webchats and releases), follow events, get event reminders and content alerts, and see your followed events.
[smaller font] If you want to give us a go first, use the arrows below or swipe on your phone to see older and newer One Direction events. You’ll need to login to see and use everything else.
I’ll drop some notes on how/if this increases conversions later in the week.
Here’s a quick overview of Teen Events stats from day 1 (from launch at midday) – visits, registrations, event follows:
In summary, a good start but I’d consider most of these stats phantom as they don’t deliver the insights that will help me know people are *really* using and understanding my product. More to do.
After a month of beta testing, 1000s of visits, 450 event listings with 2,298 event follows, 21 user ideas with 100s of votes, 24 helpdesk requests, a web host move, a database migration, 6,000 pre-registrations and two new functional iterations, I’m pleased to announce that Teen Events is now live. Today is a good day.
More in a bit, I’ve got a site to run.
A tour through Silicon Valley, some much-needed money, and an excuse to go to Berlin for a couple of days. I’m sold; I’ve applied to pitch Teen Events at hy! Berlin. There’s to chance to win great prizes, build my network, talk about my product and tell my (very short) story.
Last year, there were three categories: Launch, Alpha and Hardware. I think Teen Events would fit perfectly in the Alpha / early stage category. The best thing? The application was incredibly simple and allowed me to upload my already-created deck rather than rework previous applications for new, bizarre questions. If you’re in the same position as me, I definitely suggest you apply – there’s only a few days left to do so.
Wish me luck!
Tesco-owned WE7 web radio lets you stream over 11 million songs from your browser or their mobile apps, and they also produce exclusive content like music artist stations, interviews, give aways and Twitter take overs. The good news? They’ll be sharing details of these events with Teen Events to ensure fans stay informed and mobilised. Yep, WE7 are the latest Teen Events Partner and we can’t wait to showcase their content on the site.
In an effort to avoid this turning into a faceless corporate blog that only posts ‘good news’ updates, I’ll add all future Partner announcements to this post.
I’m now on the hunt for a technical co-founder, but if you’re looking for an affable and considered developer with great communication skills give Howie a call and tell him Olly sent you.
Key to the Teen Events website’s success is formalised relationships with brands, record labels and managements which is why I am elated to update you today – we’ve secured a partnership with music management company Twenty First Artists (part of Universal Management) and now have our first Teen Events Star. Tich is an incredibly talented English singer/songwriter signed to All Around The World Records that’s just weeks away from releasing her debut single Dumb. And she’s also our first Teen Events Star. All Tich’s public events will be sourced directly from her management, and listed on the Teen Events website for her fans to discover and follow. Huzzah!
With recent progress including stats from the beta launch of the site. I’ll be sending this over to angel investors in the next few days. You can see the original deck here and have yourself a rather boring game of spot the difference. Thanks Alicia for the great advice.
Part of aggregating millions of event listings is formalising relationships with the people that ‘host’ them, which is why I’m incredibly pleased to announce our first Teen Events Partner – The Hits Radio. The Hits Radio is part of Bauer Media Group, Europe’s largest privately owned publishing Group. And we’ll be working with them to ensure their first radio plays, interviews, give aways, radio tours, gig broadcasts and acoustics are all listed on Teen Events for users to discover.
Though the bulk of listings on Teen Events will eventually be sourced by users and APIs, formalised relationships allow us early access to unique events and feedback on how effectively we’re promoting publishers’ events.
More partner announcements to come very soon. Hopefully.