Want to write for a blog? Here’s how to apply…

Over the years I have received an agonsingly large number of submissions, CVs and emails asking to contribute to teentoday.co.uk. I don’t blame them, the site’s epic. Here’s what I look for, reformatted as a handy guide for people looking to submit their work to blog or website editors:

Write your email or submission letter in a way that’s tonally consistent with the site
You know, because it’s how we talk. My blog is chatty and informal. Please don’t send me an email the begins with Dear Sir, please don’t sign off Best Wishes, and when talking about your interests, make sure you talk about the stuff my blog taks about. Not your ant farm.

Know the blog
I have an ego, I want it stroked. I think working for my blog is an honour and you should too. Tell me why it’s amazing. Have opinions, articulate them clearly and honestly. Ideally, DON’T refer to the most recently published article on the site when doing this.

Know the ecosystem
Writing used to be about words. Not any more. For your words to work for their money, they need to be read. I have a social strategy in place. I rule the youth ecosystem on my amazing Facebook and twitter. If you’re passionate about the things you want to write about, you’ll be in the ecosystem too. Familiarise yourself with my competitor’s sites and social profiles; the other destinations that punctuate the ecosystem. You should be in that world too.

Send writing examples not CVs
My blog publishes articles not CVs. I don’t care about your GCSE B in Home Economics, your keen interest in bird watching, or your six months at the Topshop checkout. I want to know what you can do TODAY. Show me. If they’re good enough, they’ll be on the site before my reply. Don’t send historic work, create something based on what my site does, and if it’s good. I’m sold.

Blog publishers, please add your thoughts, or trash my own… what do you look for from your writer applications?

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To-do Today: Enhance your best performing pages

Drive more page views from your best performing pages in organic search

Welcome to a new series of content To-do Today. This series will suggest one simple-to-implement and pain-free idea that, if relevant should improve your website, the way you work or even the world in general. Today is a tip for publishers of editorial content that should help you drive more page views from your best performing pages and sadly, often-ignored, pages.

The aim: reduce bounce rate of best performing pages and drive people into newer, more engaging content to increase page impressions and increasing the odds of them finding value and therefore returning to the site.

After the jump you can see how.

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5 steps to planning and executing an editorial environment

A summary of the stages I use to plan and execute an editorial environment

Just like a functional build of a platform or any other web tool or functionality, I’ve always believed that editorial environments (both in terms of functionality and content) can be built using an (agile) ‘implement, assess, evolve’ methodology.

That is to say, get something out there immediately, assess how it is received using comments on-site and in the social spaces, analytics, and other user feedback, and evolve from there. Unlike a newspaper or book, the web allows quick change and evolution, and to not take advantage of this wastes resource and money.

That said, some simple planning can give you, and the people working for you a greater sense of who the website is for and about, and a structure to work within.

After the jump you can see my process for the conceptualisation and delivery of a new editorial environment, whatever platform (website, blog, twitter account) that may be in.

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