Designer needed to rework Teen Events

Update: We’ve now found a fantastic designer, thanks for the emails and recommendations. I’ve left the brief below for anyone who may find it useful.

The current Teen Events design and UX is bodged together from some early PSDs and doesn’t do the overall Teen Events experience or site functionality justice. We’ve deployed new functionality on Teen Events twice weekly for the last month, it’s time to surface and sell that as part of a brand new set of design work. Hopefully this will help users make more sense of the site.

I’ve placed my very brief brief below which shows some of the design reference points for the new look and feel. I’m looking for someone who wants to work through this project in 2 or 3 days and pull together a design, that’s generally cooler than what I currently have, very quickly – to see it deployed in less than a week. It’s a lot to expect in a couple of days, but what the product needs right now. In return I’ll offer to pay well and make decisions / sign off incredibly quickly. If you know anyone who might be interested in the project, drop me a line. Until then, I’ll be over on dribbble stalking people.

Increasing sign ups on Teen Events – getting visitors to register (and why we don’t have a home page)

In the image above you can see the Teen Events landing page for a user that isn’t registered (whether referred by typing in or following a link to, or from a tweet to a specific event generated by a registered user following an event). The user is thrown straight into the site instead of a ‘flat’ page that outlines the product benefits and encourages them to register. But why?

This decision had two rationalisations – the first, it saved a significant amount of time, design and development resource. All things I had very little of.

The second, I believe in showing not telling the user. In its simplest form this could be using images and video instead of copy to be more vivid for a user, but with this implementation a user can instantly experience what the product is and how it works, because they’ve found themselves within it.

However, this (unregistered user) version of the site only shows One Direction events, event following is disabled and you can’t track extra Topics, or see your diary of followed events. Plus, I don’t have their data because they haven’t registered.

We need to drive them from this page into the registration process.

So I intend to amend this landing page by adding the following copy:


Register and login free with Teen Events to track everything your favourite artists are doing (signings, gigs, TV and radio appearances, webchats and releases), follow events, get event reminders and content alerts, and see your followed events.

[smaller font] If you want to give us a go first, use the arrows below or swipe on your phone to see older and newer One Direction events. You’ll need to login to see and use everything else.

I’ll drop some notes on how/if this increases conversions later in the week.

Day 1 on Teen Events in numbers

Here’s a quick overview of Teen Events stats from day 1 (from launch at midday) – visits, registrations, event follows:

  • 2,358 visits
  • 557 new registered users
  • 150 mailer registrations (double opt-in)
  • 926 new event follows
  • 200 new Twitter followers, passed 14,000


  • My technical implementation means I’m not really measuring the ‘right things’, just the obvious and easiest. I can track some interesting top level numbers here but I need to consider some more meaningful metrics e.g. number of people who registered and followed >5 events >3 times in first month. For this type of stat I’m going to need to implement Kiss Metrics or similar software.
  • Overall I think the numbers are pretty good.
  • Conversion from visits to registration (and event following) is — okay. There is no signposting / copy for unregistered visitors that outlines the benefits and extra functionality on the site for registered users. This is a quick fix that needs to be implemented asap. I can forgive technical limitations in a new product but clear explanations to drive people through the site and encourage ‘correct’ behaviours are quick wins.
  • I won’t post these daily, but will put some more notes up in a week or two.

In summary, a good start but I’d consider most of these stats phantom as they don’t deliver the insights that will help me know people are *really* using and understanding my product. More to do.

Teen Events is now LIVE

After a month of beta testing, 1000s of visits, 450 event listings with 2,298 event follows, 21 user ideas with 100s of votes, 24 helpdesk requests, a web host move, a database migration, 6,000 pre-registrations and two new functional iterations, I’m pleased to announce that Teen Events is now live. Today is a good day.

More in a bit, I’ve got a site to run.

I’ve applied to pitch Teen Events at hy! Berlin. You should too!

Update: I was very pleased to be interviewed for potential inclusion in the hy! pitching line up, but sadly didn’t make the cut.

A tour through Silicon Valley, some much-needed money, and an excuse to go to Berlin for a couple of days. I’m sold; I’ve applied to pitch Teen Events at hy! Berlin. There’s to chance to win great prizes, build my network, talk about my product and tell my (very short) story.

Last year, there were three categories: Launch, Alpha and Hardware. I think Teen Events would fit perfectly in the Alpha / early stage category. The best thing? The application was incredibly simple and allowed me to upload my already-created deck rather than rework previous applications for new, bizarre questions. If you’re in the same position as me, I definitely suggest you apply – there’s only a few days left to do so.

Wish me luck!

Another great Teen Events Partner – WE7

Tesco-owned WE7 web radio lets you stream over 11 million songs from your browser or their mobile apps, and they also produce exclusive content like music artist stations, interviews, give aways and Twitter take overs. The good news? They’ll be sharing details of these events with Teen Events to ensure fans stay informed and mobilised. Yep, WE7 are the latest Teen Events Partner and we can’t wait to showcase their content on the site.

In an effort to avoid this turning into a faceless corporate blog that only posts ‘good news’ updates, I’ll add all future Partner announcements to this post. 

Shout out: Teen Events MVP developer Howie

A quick shout out to Howie of Built By Howie who was the technical brains behind the Teen Events MVP build. Howie was a pleasure to work with during this stage of Teen Events’ life.

I’m now on the hunt for a technical co-founder, but if you’re looking for an affable and considered developer with great communication skills give Howie a call and tell him Olly sent you.

More good news. Our first Teen Events Star

Key to the Teen Events website’s success is formalised relationships with brands, record labels and managements which is why I am elated to update you today – we’ve secured a partnership with music management company Twenty First Artists (part of Universal Management) and now have our first Teen Events Star. Tich is an incredibly talented English singer/songwriter signed to All Around The World Records that’s just weeks away from releasing her debut single Dumb. And she’s also our first Teen Events Star. All Tich’s public events will be sourced directly from her management, and listed on the Teen Events website for her fans to discover and follow. Huzzah!