Good news alert. UK major record label RCA, which is part of Sony, is now promoting their artists’ events on Teen Events to drive event follows. Followers receive SMS and email reminders and content notifications, which means the artist’s fanbase is informed and mobilised.
Brilliant news! Teen Events has been accepted into the Ravensbourne DMIC Incubator programme – free office space, working internet, access to world-class production studios, mentorship, workshops and advice, and all less than 50 metres from London’s iconic O2. Although this doesn’t involve funding (or giving up equity), this incubator should help me build a more robust and investible business over the next few months. Inductions start tomorrow. Woo!
Tesco-owned WE7 web radio lets you stream over 11 million songs from your browser or their mobile apps, and they also produce exclusive content like music artist stations, interviews, give aways and Twitter take overs. The good news? They’ll be sharing details of these events with Teen Events to ensure fans stay informed and mobilised. Yep, WE7 are the latest Teen Events Partner and we can’t wait to showcase their content on the site.
In an effort to avoid this turning into a faceless corporate blog that only posts ‘good news’ updates, I’ll add all future Partner announcements to this post.
Part of aggregating millions of event listings is formalising relationships with the people that ‘host’ them, which is why I’m incredibly pleased to announce our first Teen Events Partner – The Hits Radio. The Hits Radio is part of Bauer Media Group, Europe’s largest privately owned publishing Group. And we’ll be working with them to ensure their first radio plays, interviews, give aways, radio tours, gig broadcasts and acoustics are all listed on Teen Events for users to discover.
Though the bulk of listings on Teen Events will eventually be sourced by users and APIs, formalised relationships allow us early access to unique events and feedback on how effectively we’re promoting publishers’ events.
More partner announcements to come very soon. Hopefully.