You spent the last 5 years meticulously growing your Facebook pages’ likes and reach, enjoying endless supposedly free traffic from the Web’s biggest social network only to see it disappear overnight. Ouch.
When Zuckerberg told congress “Senator, we run ads” he wasn’t joking, with many publishers and brands seeing their organic reach plummet by 40% or more in 2018, continuing a trend that began many years back.
So if you’re looking for innovative and free ways to acquire new users to your website or sales page now that the Facebook traffic train is on a time out, here’s some platforms and ideas you need to start experimenting with today:
1. Facebook Groups
There are still ways to generate organic traffic from Facebook and one of them is through Facebook groups. Themed around topics of interest, these are groups you can both create and participate in, many with 100,000s of members.
Members of the groups can post to them and if approved, the post will generate a notification or be seen in the feed of a large number members. The right post can generate higher click through rates and more conversations than you’d see on your own page posts.
However, for the best results you will need to invest time, money and resources into the group you create or engage in. You need to remember that these are communities, not places to broadcast into it.