7 days on – Teen Events beta in numbers

Following on from my tweet-as-post here’s some more figures from the Teen Events MVP testing period over its first 7 days until today:

  • Have invited 500 users to test the site, of which approx. 400 accepted.
  • 150 of those double-opted into the mailer.
  • Generated 1,936 event follows from this, with one event having over 95 follows.
  • Generated 6,102 website visits between April 10th and 17th, 31% are return visits.
  • Manually listed 349 events including signings, webchats, radio and TV appearances and online events, across 6 music acts (Topics).
  • 22 user ideas, 26 tickets, 491 visits to the Uservoice.
  • Generated 5,310 pre-registrations through launchrock.com for post-testing (since before beta launch)
  • Generated 13,000 Twitter followers on @teenevents (since before beta launch)
  • 200+ content / ‘today’s events’ emails sent a day.
  • First Teen Events mailer sent – 66.9% open rate, 0 unsubscribes.
  • And lots of tweets like this.

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